Bread & Butter Now in September
In the frenzy of the ongoing tradeshows in Berlin, Paris and Amsterdam and Co these last weeks, you might not necessarily have had time to plan ahead. Earlier this year, Zalando announced what they will do with the Bread & Butter show this year: On the first weekend of September Bread & Butter will open its doors to all in the Arena Berlin.
With the aim to establish Berlin as the future for fashion, Zalando opted to open up the normally closed, expert only tradeshow to the general public interested in fashion. On top of connecting consumer and businesses, Zalando will also try to bring together the online and offline world just as they have been doing in their own stores. Products on display will be readily available for shopping online.
Starting July 13th you can buy the tickets for Bread & Butter Now online here: http://www.breadandbutter.com/
Whom can you expect to see other than Zalando’s own brands like Zign and mint&berry? On the tradeshow’s website these brands have already been announced: Adidas, Converse, Eastpak, Fossil, G-Star, Happy Socks, Herschel Supply Co, HUGO, IVYREVEL, Lee, Levi’s, Minimum, Nike, Rains, Selected Femme & Homme, Tommy X Gigi, Vans, Won Hundred…and we are expecting to see more labels appearing very soon.