Design sprint at FashionTrade.com
You hear us say that we are busy building the next generation fashion B2B platform, that we are doing user testing to understand what the most important problems we need to solve are and that we are preparing a pilot phase before the official launch for all children’s fashion brands and retailers.
But what does this actually mean? Do you wonder what we do at our office all day? Once more, we are giving you a peek at our methodology and ways of work at FashionTrade.com.
A Design Sprint at FashionTrade.com
Our web development team is in charge of building the infrastructure for the actual platform you will be trading on, our sales team is probably calling you to better explain how we can help you expand your business and our design team is concerned with making the experience of using FashionTrade a seamless, easy and memorable one. At specific intervals, we all come together to look at one problem and give our different inputs. As everybody has a different perspective – like a very practical approach based on technology from our development department – it is an enriching experience to tackle a problem together and to put all of our heads together. We believe that by doing so we can give you the best possible solution for scaling your B2B fashion business online. One of the methodologies we use is the Design Sprint, which we introduced a few months ago to you. As a quick overview, a design sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers.
The process of a Design Sprint
The idea behind such a sprint is to launch a product in the form of a prototype very quickly and to test it with real users to understand if this idea you have developed is good.
A sprint offers a very compressed timeframe and asks the team to concentrate on one task only: You will thus avoid long discussions or waiting on each other as all you have is one week to finish.
GV who developed this methodology suggest to use the first sprint day to map out the problem and pick a focus area, to sketch different solutions on the second day and to decide upon these on the third day. You thus come to a testable hypothesis. On the fourth day, most likely a Thursday, you will be busy building the prototype which you will then be able to test with real customers / people on your last sprint day. A very intense week with your whole team focussed on solving one problem and a tested prototype to continue to work with at the end of the week. For us this way of working has proven to be very successful, we hope you will think so too when using FashionTrade.
Our problem to solve: The onboarding
For this sprint, we picked the onboarding process as area of focus. Before you will be able to showcase your brand profile with the different styles in each collection, connect to your retailers and accept orders online, you will have to get onboard FashionTrade.
What sounds easy at first, reveals to be a quite complicated process once you think about all the product data (collection, styles, item, colors, sizes…), retailer information (company, email, shipping points, payment conditions…) and order data necessary for one transaction. We set out with the goal to make onboarding to FashionTrade.com easy, secure and fast. We want to give you a technologically easy solution so even smaller brands can sign on in a few steps and that is so intuitive that help is not necessary. You have signed up for Facebook without any problem, we want to make our processes just as easy so you can focus on what really matters.
Our learnings on the onboarding process
On the first day of our sprint, we interviewed different people involved in fashion: Retailers, Brands but also technological partners that offer solutions to fashion brands like e-commerce sites and integration specialists. From these interviews, the feedback we had already received from you and our own observations we came to different conclusions.
We think that in any onboarding process, it is very important to have clear steps, deadlines and progress overviews to understand what has to be done, how long it will take and to know when it will be completed. Furthermore it is important to assign tasks to different people and to keep track of this assignment centrally. Once we have agreed on everything, we want you to be able to upload a test and preview your data like your brand profile and all of your collection to see that everything displays nicely, to adapt where needed and also to test out the connection with your ERP system where you will be receiving your orders from FashionTrade. So that becomes easy, there will be a display of data received and an instant feedback on eventual errors. We have learned, that we all agree that ‘green means good’ – those are the little things that come out of a design sprint but that make the process much smoother for you as one single person might not have seen this detail as noteworthy. While one goes through an onboarding process, we think it is crucial to always have help available: There will be the possibility to open a chat or to review the documentation in a central Wiki. After all is done and you are happy with your completed brand page, it will be time to invite your retailers and match them to those already trading on FashionTrade.
This is how we envision the onboarding process.
Easy steps visualized in a clean, minimal navigation and involving the different teams in your company so you can be on board in a very short time.
Try it yourself
If you liked this way of mapping out a problem and coming to a solution and want to try it yourself, we suggest you take a look at GV and their detailed descriptions and DIY guides on design sprinting. And of course, we hope you’ll give us feedback on FashionTrade once you’ll be able to test it from home or you’ll sign up to one of our next user testing sessions.