Sustainable fashion: A trend in children’s wear
With each visit to children’s wear-focused trade shows, we realise that the importance of sustainable and eco-friendly clothing is increasing. Wanting to give only the very best to our little ones, we aren’t surprised at how quickly this trend is picking up!
What are the standards in sustainable fashion for children?
Sustainable fashion means using organic and biological raw materials to create the garments in a production process that respects nature and our human, local communities. This is nothing new. Organic materials have been used for years and years, however it seems that sustainable fashion is becoming more mainstream. Consumers are becoming aware of sourcing and production and the effects the purchasing choices have on our communities and even on their own health. And a lot of brands are working hard to fulfil the new rising need.
When looking for sustainable fashion, one of the logos you most often come across is GOTS, the Global Organic Textile Standard. This is a certification in respect to ecological and social requirements in garment production. It “ensures the organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labelling in order to provide a credible assurance to the end consumer“.
Another very widely used symbol in regards to ecological textile is called Oeko-Tex. This international association with representatives all over the world aims to enhance product safety and sustainable production in the textile industry. If you see their symbol on clothing you can be sure that it has been thoroughly tested and accredited.
Which brands are at the forefront?
As part of Berlin’s fashion week this January, it was also possible to attend the Ethical Fashion Show at Berlin Postbahnhof. In addition to exhibiting fashion brands they have organised many different workshops, lectures and panel discussions all about different materials and production methods. Later in the month at Pitti Immagine Bimbo in Florence you will find a whole segment of the show dedicated to ‘green issues’ as they call it. You will many brands that make sustainable fashion part of their signature, including Gray Label, Kidiwi, Mamie et moi, Naturapura and Risu Risu.