FashionTrade is the one-stop marketplace for the global fashion business – Making trading easier and more efficient for retailers and brands.

We are the fashion b2b marketplace where brands and retailers can connect with each other. Both retailers and brands can develop new business opportunities and forge relationships while decreasing the cost of doing business. We are born out of the fashion industry: fashion runs through our veins while technological developments have our focus.

We are a European company born out the fashion industry. We have extensive experience from the industry and from best-selling brands, combined with a tech-savvy attitude. Our ambition is to build the best industry wholesale platform. We come with an open mind for business and want to bring efficiency to the collaboration between brands and retailers.

The Team

Pernille Geneser  |  CEO

Pernille started her career as a supply chain controller for a large international footwear company and grew into a senior SAP manager. Through her later role as CIO for large international footwear and apparel companies, she has all the competence needed for building a web-based IT service for that industry. She specialises in  Business System Management, Project & Program management as well as Strategy and Organisation. This Danish mother of two boys not only likes business challenges but also gladly takes up in a game of golf or a skiing competition.

Annemieke Heeren  |  Head of Operations

Annemieke, gained her first experiences as a trader in the FMCG and fashion industry. Then she worked for major international consultancy companies for a large number of years as well as an agency for innovation and business development in Amsterdam. As third block in her career, she decided to specialise in operations management within large online businesses. With extensive experience in the implementation of projects in multidisciplinary international teams, this Dutch mother of a teenage son is the absolute perfect operations manager for

Robert Viertelhauzen |  Sales Director

Dutch Robert is our fashion expert par excellence. Trained as confection engineer he already worked in fashion retail during his studies. After growing into store management, he switched to the site of the suppliers. Changing employers with each career step he grew into a senior sales manager for fashion brands, including online. He now brings his knowledge of both retailing as well as fashion wholesale to, making sure that our services meet the needs and expectations of our customers. Roberts spends his free time with his young family and his buddies preferably in the Austrian mountains or at the Italian lakes.

Bettina Groß | Online Marketing

Each startup needs a whiz kid and ours is called Bettina. This German/Italian multilingual digital nomad, as she calls herself, has already travelled half the world while she is about half as old as all the rest of us. She already has startup experience on her own and next to working for she works as  a freelancer for other companies and does scientific research as part of her master studies. Bettina is responsible for our content management like she has been in several other organisations before.

Tako Bruinsma | Product Manager

Omani born Dutchman Tako is the sportsman in our team. He keeps all of us moving too, to make sure that it results in a platform that serves our customer needs in the right manner. He is well experienced in playing this role within several international corporations. Before that Tako worked as a data analyst and web engineer so he has all the right skills for building an online trading platform with extensive data management services. Tako is married, father of two and he enjoys his sports even more while on vacation in his second homeland France.

David Oliva Morales | UX / UI Designer

Spanish pepper David brings the right spice to the dishes of This former graphic and web designer moved into UX design several years ago and comes with solutions and beautiful designs even quicker than he speaks (and that is already at very high speed). David has great startup experience as he also founded a company earlier in his career. Discovering the Netherlands with visiting friends from Spain and making new friends is currently David’s main weekend activity.

Martijn Jongkind | Front End Web Developer

Looking at the impressive track record in front-end web development of this Dutch gentleman it is clear: he loves what he is doing and that is what makes him so good at it. Several major corporations have been using Martijn’s skills. After offering them through his own company for some years, we wanted this man all for ourselves! This man keeps cool even when some of us risk to land in overdrive. In his free time, you can find Martijn hunting for great shots with his camera, but that might then well be at the other end of the globe with a backpack on…


Friso van Vollenhoven | Head of Technology

All round technologist Friso oversees FashionTrade’s software development. After growing The Netherlands’ #1 Big Data and Data Science consulting team, he has now taken on the challenge of software product development from the ground up in order to meet the ambitious goals of bringing digital disruption to the fashion wholesale world. This Amsterdam-born soon to be father feels right at home with our international team.

Kristel Molly | Business Development Manager

Kristel has over 10+ years experience in sales, predominantly in sports & fashion with a focus on wholesale. Born in the Philippines and raised in Holland, Kristel has held various sales positions in sports wholesale, after which she sought the chance to introduce a fashion sports brand into the Dutch market for a new player. Kristel broadened her knowledge by moving from a traditional wholesale background to a digital focused role, gaining experience in online sales and marketing. She now brings this vast knowledge to the team and outside of the office, you’ll find her working out, enjoying good food and spending quality time with her toddler.

Kavita Kooijman | Marketing Manager

Kavita is our Australian fashion-technology lover and all round marketer. Bringing with her a strong digital marketing background, she has experience with B2C fashion marketplaces and brand marketing for luxury fashion retailers. Known for her bubbly personality and speed-talking, and constant promotion of team spirit, she’s never far from planning an event or dropping a new idea to keep things fresh! Kavita is a newlywed and you’ll find her socialising, travelling or shopping online at every given opportunity.

Maaike Koster | Customer Success Manager

Maaike started her career with a well-known international fashion brand. Working there for several years she gained extensive knowledge and experience in fashion wholesale at various levels. Most recently she was responsible for all e-commerce accounts within the brand for the Dutch & British markets. In her working life, Maaike is only satisfied when she faces and accomplishes the challenge of providing the ultimate in customer satisfaction. In her free time, she likes to wine and dine with friends and travel around the world.