fashionTrade is the future of fashion wholesale.

As a wholesaling ecosystem, we enable brands and retailers to connect, trade and grow.  

At its core, fashionTrade is a buying and selling platform, digitising the ordering process between brands and retailers reducing costs, improving efficiencies and enabling both parties to trade more smartly. But what is important to note is that we are committed to change management and assisting brands and retailers to digitally evolve their selling and buying processes.

We are a company with extensive fashion industry experience and combined with a tech-savvy attitude means we can offer you the very best industry wholesale platform.


fashionTrade responds to a shift in the industry landscape.

It is a shift towards digital solutions that enable and improve the scalability and efficiency of fashion brands and retailers alike.

With the rapid evolution and adoption of consumer e-commerce, many fashion companies have vastly improved their online offerings. Whilst these have resulted in huge technology improvements for consumer retailing, fashion wholesale retail has unfortunately remained fairly unchanged. Relying solely on trade shows to build network relationships, shipments of samples and manual order placement according to fixed cycles promotes inflexibility and inefficiency.

We believe the time is right to redefine the value digital solutions have in fashion wholesale so that brands and retailers can increase their overall supply-chain efficiency. Freeing time and resources to focus on innovating within their segment is invaluable!

The time has come for the fashion industry to embrace technology and revolutionise their ways of working.

Join us as a brand or a retailer now!


Genevieve Kunst  |  CEO

Genevieve has worked for more than 18 years across Europe in digital and e-commerce. She joins FashionTrade from POPSUGAR Europe where as Managing Director she ran its European operations for both the media business and the fashion affiliate ShopStyle for over 5 years. Prior to this, she was the Director of Supply and Merchandising at Thomas Cook Online and held multiple digital roles at Amazon, including the Head of Business Development and Digital Media, for Amazon Europe.

Annemieke Heeren  |  Head of Operations

Annemieke, gained her first experiences as a trader in the FMCG and fashion industry. She then worked for major international consultancy companies for a large number of years as well as an agency for innovation and business development in Amsterdam. In the third block in her career, she decided to specialise in operations management within large online businesses. With extensive experience in the implementation of projects in multidisciplinary international teams, this Dutch mother of a teenage son is the absolute perfect operations manager for FashionTrade.com.

Robert Viertelhauzen |  Sales Director

Dutch Robert is our fashion expert par excellence. Trained as confection engineer he already worked in fashion retail during his studies. After growing into store management, he switched to the site of the suppliers. Changing employers with each career step he grew into a senior sales manager for fashion brands, including online. He now brings his knowledge of both retailing as well as fashion wholesale to Fashiontrade.com, making sure that our services meet the needs and expectations of our customers. Robert spends his free time with his young family and his buddies preferably in the Austrian mountains or at the Italian lakes.

Friso van Vollenhoven | Head of Technology

All round technologist Friso oversees FashionTrade’s software development. After growing The Netherlands’ #1 Big Data and Data Science consulting team, he has now taken on the challenge of software product development from the ground up in order to meet the ambitious goals of bringing digital disruption to the fashion wholesale world. This Amsterdam-born father feels right at home with our international team.

Kavita Kooijman | Marketing & Communications Manager

Kavita is our Australian fashion-technology lover and all round marketer. Bringing with her a strong digital marketing background, she has experience with B2C fashion marketplaces and brand marketing for luxury fashion retailers. Known for her bubbly personality, speed-talking and constant promotion of team spirit, she’s never far from planning an event or dropping a new idea to keep things fresh! Kavita is a newlywed and you’ll find her socialising, travelling or shopping online at every given opportunity.